e-Business and Web Marketing

A standard definition of marketing as:

“The management process of identifying, anticipating and satisfying customer’s requirements at a profit.”

GO WILD ON A WIDER WEB MARKET

The wider web makes the world a narrow place; geographic borders are less defined, deadlines shorter. International time and distance is as relative as the space between your keyboard and fingertips.

As you read these words, businesses are saving billions for themselves and their customers through implementing e-commerce sales cycle. For example, vast transportation cost savings are made by comparing logistics tenders by countries online.

Despite the initially shaky start, the Internet is the thirteenth biggest economy in the world. Its no longer just website, e-commerce, e-solutions or area networks – web-marketing is business and everything attached to it, from mobile phone to music centres.

For all the technology, businesses still rely on targeted, value-added sales prepositions to draw in new customers whilst securing existing ones. Web-marketing techniques strengthen relationships with stock holders, employees and suppliers.

It touches every aspect of your marketing mix from sales and distributions to advertising. In doing so, web-marketing positively distinguishes your organisation from that of your competitors. While people are reading these lines, every four seconds, a further eleven organisations establish their internet presence linking themselves to the world’s most successful broadly spread dot-com communication network – the www now a days – due to the popularity of internet from “teeny techeis” (aged 6-16) to “silver surfers” (aged 50+) are surfing the web.

So this popularity of the web is only a part of a bigger web-marketing picture. What will you say when you know that “Radio attracted 50 millions listeners in 38 years, TV attracted 50 millions viewers in 13 years and amazingly Internet attracted 50 millions surfers in just 4 years. It doesn’t astonish me because this is the “web of market”

Today’s customers expect from the businesses to provide them goods and services quickly and efficiently and also at a location that suits their requirements more conveniently. This kind of thinking is a two-way street, just as your customers and trading partners need to sense that they are in control, so you too need to have firm control of your web business.

“Some companies driven by media exposure into market superstar status had no foundations.”

To a traditional businessman, e-business is a chaotic system on the surface, and e-companies appear to defy logics, and nature, in significant ways. But nature itself can appear chaotic although, of course, beneath its seeming vagaries there is inevitably a logic that man must simply work to understand.

Old economy earnings-driven companies must learn how to invest in the internet in such a way that they reap the benefits, without suffering its pain.

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Compiled By
Sarah Shafiq
e-IT Solution(UK)Ltd

References
(Ref: Internet Marketing by J. Jonathan Gobay)
(Ref: e-business to the power of 12 by Thomas Powel)

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